Privacy Policy

Last updated: September 13, 2025

This Privacy Policy explains how Nuswa Media (“we”, “us”, or “our”) collects, uses, shares, and safeguards information about visitors and users of our website (the “Service”). It also describes choices available to you and how you can exercise your privacy rights.

Who We Are

“Nuswa Media” operates a content website focusing on lifestyle topics, including gardening, home improvement, pets, and travel. This Privacy Policy applies to all pages under our website and any related pages we control.

Scope

This policy covers information processed when you visit or interact with the Service, including content, forms, comments, and advertising placements displayed on our pages.

Information We Collect

Information You Provide

• Contact details (for example, your name and email) when you submit a form or inquiry.
• Content you choose to send us (for example, feedback or messages through our contact page).

Information Collected Automatically

When you access the Service, we automatically collect certain technical and usage information, such as IP address, browser type and settings, device identifiers, pages viewed, referring/exit pages, time spent, and approximate location derived from IP. This helps us operate, secure, debug, and improve the Service.

Cookies and Similar Technologies

We use cookies and similar technologies to keep the Service reliable, measure performance, remember your preferences, and support advertising and analytics. Types include:

• Essential cookies to enable core features and security.
• Preference cookies to remember settings like language.
• Performance and analytics cookies to understand how visitors use the Service.
• Advertising cookies to deliver and measure ads, including frequency capping and ad personalization where permitted.

You can adjust your cookie choices via your browser settings and, where available, our consent tools. If you block certain cookies, some features may not function properly.

How We Use Information

• Provide, maintain, and improve the Service.
• Personalize content and remember your preferences.
• Measure usage, diagnose problems, and enhance performance and security.
• Respond to messages and manage requests.
• Support advertising delivery, reporting, and measurement.
• Comply with legal obligations, enforce terms, and protect our rights and users.

Legal Bases for Processing (EEA/UK/Switzerland)

Where required, we process personal data under one or more of the following legal bases: consent, contract performance, legitimate interests (such as securing and improving the Service), legal obligation, and, where applicable, vital interests.

Advertising and Analytics

We display advertising on our pages, including through third-party partners. Third-party vendors, including Google, may use cookies and similar identifiers to serve ads based on your visits to this and other sites and to measure ad performance. Where required by law, we request your consent before using cookies or processing personal data for ad personalization.

For visitors in the EEA, the UK, and Switzerland, we work with a Google-certified consent management platform (CMP) to collect and record consent choices for advertising and analytics. You can change or withdraw your consent at any time using the same controls, where available.

Your Choices

• Consent and withdrawals: In regions where consent is required, you can grant or withdraw consent through our consent tools (where available) or your browser settings.
• Ad personalization: You can use site controls (where available) to choose non-personalized ads in applicable regions.
• Global Privacy Control: If your browser sends a recognized opt-out preference signal (such as Global Privacy Control), we treat it as a request to opt out of certain data “sales” or “sharing” for cross-context behavioral advertising where required by law.

How We Share Information

• Service providers: We share information with vendors who perform services for us (for example, hosting, analytics, ad serving, security) under appropriate safeguards.
• Business transfers: Information may be transferred as part of a merger, acquisition, financing, or sale of assets, subject to this Privacy Policy.
• Legal and safety: We may disclose information to comply with law, respond to lawful requests, enforce our terms, or protect the rights, property, or safety of users and the public.
• Public interactions: Information you make public (for example, in comments) may be visible to others.

International Transfers

We may process information in countries other than where you reside. Where required, we implement appropriate safeguards so that international transfers comply with applicable law.

Retention

We keep information only as long as needed for the purposes set out in this policy, to comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and context.

Security

We use technical and organizational measures designed to protect personal information. No method of transmission over the Internet or electronic storage is completely secure, so we cannot guarantee absolute security.

Your Privacy Rights

EEA/UK/Switzerland

Subject to law, you may have the right to request access to, correction or deletion of your personal data, to restrict or object to certain processing, and to data portability. Where processing is based on consent, you can withdraw consent at any time without affecting prior processing. You also have the right to lodge a complaint with your local data protection authority.

California (CPRA/CCPA)

California residents may have the right to know, access, correct, delete, and opt out of the sale or sharing of personal information, and to limit the use and disclosure of sensitive personal information. We do not discriminate against you for exercising these rights. We honor user-enabled global privacy control signals where required.

Nevada and Other Jurisdictions

Residents of certain jurisdictions may have additional rights under local laws. We will honor valid requests as required by applicable law.

Children’s Privacy

The Service is not directed to children, and we do not knowingly collect personal information from anyone under the age required by applicable law. If you believe a child has provided us personal information, please contact us so we can take appropriate action.

Third-Party Links

The Service may contain links to other sites we do not operate or control. We are not responsible for the privacy practices of those sites. We encourage you to review their policies.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. If we make material changes, we will provide a notice on the Service and update the “Last updated” date above.

Contact Us

To submit privacy requests or ask questions about this Privacy Policy, please contact us through our contact page.

Region-Specific Requests

• EEA/UK/Switzerland: Use our consent controls where available and contact us via the page above to exercise your data rights.
• California: To opt out of “sale” or “sharing” for cross-context behavioral advertising, use our cookie and preference controls where available or submit a request via our contact page. We also honor supported browser-level opt-out signals.